Introduction

This Cookie Policy explains how AT-RACK Limited ("we", "us", or "our") uses cookies and similar tracking technologies on our website [www.at-rack.co.uk] ("Website"). By accessing and using our Website, you consent to the use of cookies in accordance with this Cookie Policy.

We use cookies to provide an enhanced user experience, analyze site traffic, and facilitate contact submission forms and third-party integrations such as Google Analytics, Google Fonts, Dealfront, Facebook Pixel, and Twitter Pixel. This Cookie Policy provides detailed information on the types of cookies we use, the purposes of these cookies, and your rights to control the use of cookies in accordance with applicable privacy laws including the GDPR, UK Data Protection Act (DPA), California Consumer Privacy Act (CCPA), and other reciprocal international laws.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide useful information to website owners. Cookies can be "persistent" (stored for a specific period) or "session" (deleted once you close your browser).

We use both first-party cookies (set by our Website) and third-party cookies (set by external services like Google Analytics, Facebook, etc.).

Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the proper functioning of the Website, such as enabling contact submission forms and providing core features like page navigation.

Examples:
- Form Session Cookies: Used to manage form submissions and remember user inputs during a session.
- Security Cookies: Used to detect fraudulent or malicious activities.

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information about the number of visitors, their activity, and how long they stay on our site. We use Google Analytics for this purpose.

Examples:
- Google Analytics Cookies (_ga, _gid, _gat): These cookies track user behaviour across the website, such as pages viewed, session durations, and bounce rates.

Note for EU/UK users: We request your explicit consent under the GDPR and UK DPA before they are enabled via this website.

Opt-out: You can opt out of Google Analytics cookies by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

c. Functional Cookies
Functional cookies are used to enhance your experience by remembering your choices (such as language preferences) and providing enhanced, personalized features.

Examples:
- Google Fonts Cookies: Used to load and display custom fonts. While Google may collect some minimal data, this is typically anonymised.

d. Advertising and Marketing Cookies

We use cookies to show relevant ads on our Website and on third-party websites through retargeting. These cookies also track user activity across multiple sites to deliver personalised marketing content.

Examples:

- Facebook Pixel: Tracks user actions on the website to enable retargeting and performance measurement of Facebook ads.
- Twitter Pixel: Tracks user interactions with our site for better ad targeting and analytics on Twitter.

Opt-out: You can manage your ad preferences directly via the following links:

- Facebook: https://www.facebook.com/help/568137493302217
- Twitter: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

e. Third-Party Integration Cookies

We use Dealfront (formerly Leadfeeder) for business analytics and lead generation. Dealfront places cookies on your browser to track companies visiting our site and generate business insights based on IP addresses. No personally identifiable information is stored.

Examples:

- Dealfront Cookies: Collect IP addresses and website usage data to identify companies that interact with our Website.

4. Managing Cookies

a. Consent Banner

When you first visit our Website, you will see a cookie consent banner informing you of the types of cookies we use. You can choose to accept all cookies or customize your cookie preferences. If you decline non-essential cookies, only the necessary cookies will be activated.

b. Browser Settings

You can manage your cookie settings directly through your browser. Most browsers allow you to:

- View which cookies are stored on your device.
- Block all or specific cookies.
- Delete cookies when you close your browser.

Please note that blocking or deleting cookies may negatively impact your experience on our Website.

For instructions on how to manage cookies for common browsers:

- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Microsoft Edge: https://support.microsoft.com/en-us/help/4027947/microsoft-edge-delete-cookies

c. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting. Currently, there is no industry-standard way to respond to DNT signals, and our Website does not process DNT signals. However, you can still control your cookie preferences as outlined above.

5. Legal Basis for Processing

a. GDPR and UK DPA

Under the GDPR and the UK Data Protection Act, we rely on the following legal bases to process cookies:

- Necessary for Performance: Essential cookies that ensure the proper functioning of the Website.
- Consent: For non-essential cookies like analytics, advertising, and third-party integrations, we obtain your explicit consent through the cookie banner.

b. CCPA

Under the California Consumer Privacy Act (CCPA), we treat cookies as personal information when they can identify, relate to, describe, or be linked to a particular consumer. You have the right to opt-out of the sale of your personal information (including cookies used for advertising purposes). You can exercise your rights by contacting us or through our cookie banner.

For more information about your rights under CCPA, please review our Privacy Policy.

6. Your Rights

Depending on your location, you have various rights under data protection laws, including:
- Right to Access: You can request details of personal information we hold about you.
- Right to Rectification: You can request that we correct any inaccuracies in your personal information.
- Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data, including cookies.
- Right to Object: You can object to certain types of data processing, including the use of cookies for marketing purposes.

To exercise any of these rights, please contact us at [email protected].

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting a notice on our Website or updating the cookie consent banner.

8. Contact Us

If you have any questions or concerns about this Cookie Policy, please contact us at:

AT-RACK Limited
1 Andromeda House, Calleva Park, Aldermaston, Berkshire, England, RG7 8AP
[email protected]
+44 (0) 1635 777 071